Mission, vision and values


INA-CRNA GORA ltd. Podgorica, member of INA Group, is committed to suply Montenegrin market with oil and oil derivatives and to creating higher value by continuously improving its business and quality of products and services.


To be a well-reputed and desirable partner that is known for its excellent products and services, for honest and nurtured relationships, and for protection of the interests of our owners, customers, employees and other partners.

Core values

At INA Group we all share four main values that are just as important at our sites as they are in our offices or at any of our retail sites. Values lead us to make the right decisions, support us in our everyday work, help us create the corporate culture we desire and enable us to transform INA Group for the better.

  • PEOPLE – We put people first
    INA Group is a people-driven company – our colleagues are the foundation our business is built on.
  • CUSTOMERS – All for the customer, and for the customer all
    Customer service is not a department – it is part of our brand DNA.
  • OWNERSHIP – Our company, our responsibility
    We empower and inspire each other. This is what makes INA Group dynamic and forward-thinking.
  • AGILITY – We drive the change that will shape our future
    We make sure we are relevant in new situations, and do things better to take the lead.